SEO and Growth Lead
Own SEO, GEO, AEO, CRM, measurement, and paid conversion with evidence from discovery through retention.
RemoteUSD 218,000/year
Anistratenco is building a longitudinal health platform. Health Assistant brings conversations, records, and goals into a context people can inspect and correct. The underlying systems must support more products as that context grows. This full-time role is remote within the United States.
The mandate
Own technical SEO, structured data, answer-engine visibility, distribution, lifecycle messaging, CRM routing, and attribution from first visit through retained use.
Build and measure search and AI-answer experiments: indexing, content, citations, qualified traffic, conversion, and retention. Stop channels that cannot show useful outcomes.
Show us the work
Send two files: a complete project case study and a proposal for this role. No CV or cover letter. Use public evidence and synthetic examples where needed. AI tools are welcome; the technical decisions, evidence, and proposed execution must withstand review.
Project case study
Document one substantial project from the original problem through launch and subsequent results. Explain the team, your own scope, timeline, constraints, architecture or operating stack, key decisions, implementation, and what changed along the way. Include work you can substantiate, a dated baseline, the measurement method and denominator, and the measured result. Discuss a failed approach or tradeoff. Label estimates and evidence you cannot verify.
Show an end-to-end growth program you owned, from audience research and channel selection through site or message changes, CRM implementation, measurement, and iteration. Name the attribution stack and event definitions. Give spend, reach, conversion, paid activation, and retention by cohort where available, with counts, denominators, and the decisions those results changed.
Role proposal
Reverse engineer our public site, social presence, search footprint, and conversion path, then choose your own six-month growth thesis. Name the problem, audience, solution, and real stack and tools for technical SEO, GEO, AEO, NLP-assisted intent research, structured data, social listening, CRM, attribution, and creative production. Explain how social and psychological drivers, brand image, and opt-in cashback or partner deals could contribute, with testable economics and attribution. Show the first six months of work: experiments, owners, spend, cash payback, paid conversion, retention, and rules to stop or scale. Separate what you observed from what you inferred; defend the channels you reject as well as those you choose.